AHAVA Dead Sea Laboratories was founded to study the powerful, rejuvenating minerals found in the Dead Sea. Since then AHAVA has grown to become the definitive Dead Sea mineral beauty expert.
Start your AHAVA journey and learn more about our rich history and and groundbreaking skincare innovations.
A brand is born
AHAVA opens its state-of-the-art, eco-friendly factory overlooking the picturesque vistas of the Dead Sea shores.
the Dead Sea
into your home
AHAVA launches a line of Dead Sea mineral rich face & body products including its first face moisturizer simply called Moisturizer. You can still find it on store shelves and on ahavaus.com as Essential Day Moisturizer for normal to dry skin.
Refining minerals for refined skin
AHAVA creates the Osmoter™ – A truly unique, concentrated extract of mineral-rich
Dead Sea water.
In an effort to preserve the delicate environmental balance of the Dead Sea region AHAVA implements an innovative Waste Water Return Process. This process allows for the return of pure water back into the environment after using it to create products. Learn more >
Be Our Guest
With the opening of the new Visitor Center, AHAVA Dead Sea Laboratories becomes a must-see destination for tourists.
AHAVA begins exporting its Dead Sea mineral-based skincare to the world.
First doors open
First concept store opens in israel
AHAVA launches its unique Dermud line
– a comprehensive range of uniquely formulated “leave-on” Dead Sea mud products.
AHAVA R&D collaborates with leading European Universities and verifies positive effects of Dead Sea minerals on the skin
The face of rejuvenation
AHAVA launches its first worldwide campaign featuring Australian model Jodi Gordon.
AHAVA VP of R&D, Dr. Ze'evi Maor, begins an educational program to teach children about the importance of sustainability and the ecological risks facing the Dead Sea region. Learn more >
AHAVA launches a Men’s line formulated to address the specific challenges of a man’s skin.
AHAVA opens its first flagship stores worldwide: London, Berlin & Singapore
Opening new doors
AHAVA products debut on Sephora shelves in France.
Skin friendly materials
Entire AHAVA product line is reformulated to become even more "skin friendly"
- Paraben free
- Sls/sels free
- Allergy tested
- Approved for sensitive skin
- Not tested on animals
- Produced without petroleum, harsh synthetic ingredients, or gmos
Even more stores
AHAVA Boutiques open in the Philippines & Budapest.
expanding our R&D
AHAVA Skin Laboratory opens in Ein Gedi
(Dead Sea area) in order to expand AHAVA’s
animal-free product testing program.
Human skin cells are collected via donation and
used to test the efficacy of AHAVA products on skin.
Where skincare & makeup converge
AHAvA launches Mineral Makeup Care; a collection of powder and liquid foundations that is enriched with Dead Sea minerals and Dunaliella Algea.
AHAVA launches a global rebranding effort complete with product reformulation, new packaging & a new line architecture
– Extreme Firming
AHAVA launches EXTREME – its most advanced Anti-Aging line with Extreme Day Cream and Extreme Night Treatment Learn more about extreme >
Sharing a beautiful history
AHAVA sponsors the Dead Sea Scrolls: Life and Faith in Biblical Times exhibition at Discovery Times Square.
Hot in the
AHAVA is featured in ELLE’s January issue as the leading cosmetic company to use Dead Sea minerals in its skincare products.
– Perfected Skin
Ahava launches Time To Treat: a new line dedicated to skin that needs special care
Looking into the future
AHAVA launches a new visual campaign focusing on active ingredients & Dead Sea origins.
Celebrating 25 years of Skincare Science Innovation
AHAVA celebrates 25 years of bringing breakthrough Dead Sea minerals to the world by launching NEW Dead Sea Osmoter™ Concentrate – a groundbreaking, skin-optimizing serum that recharges, rehydrates & illuminates skin.
Marie Claire Beauty Director, Erin Flaherty, features AHAVA’s NEW Dead Sea Osmoter™ Concentrate in the August 2013 issue, calling it a “breakthrough product” that has come “just in time for the brand’s 25th anniversary”.Learn more about Dead Sea Osmoter™ Concentrate >